[Hypnose Association for MAISON SPECIAL] "Passion for Storytelling" Prime-Over Crew Neck T-Shirt

[Hypnose Association for MAISON SPECIAL]
This collaboration is with the Hypnose Association, which uses innovative design and reliable technical capabilities to create new value through the power of visual expression.

[SEASON CONCEPT]

Hypnose Association 25SS
Theme: “UNREAL FITS”

Pastes possible memories into an impossible body.

This season, what we have reconstructed is not the form of a "t-shirt," but the fantasies and faiths that have been imprinted in it.

90's HIPHOP T-shirts, unfamiliar college logos, manufacturers you've never seen before, fictional bands.
The illusions of vintage T-shirts that are not part of the world and are not made for anyone, likely to be discovered deep in urban thrift shops and auctions.
We transfer these into a body that has been transformed into a completely foreign form, inspired by the structure of sportswear.
Cutting that doesn't exist.

Switching for unknown purpose.

A balance between excessive or lacking in the body.
That unnaturalness sets the experience of wearing a "non-real culture." This is the collapse and reconstruction of "believed T-shirts," and is a fun approach to "wearing something poses as culture," rather than "wearing culture."
It's like a memory, not a record.
Although it is brand new, it has a presence that has soaked into some time.
"UNREAL FITS" is a fictional archival art using the format "t-shirts," and is an experimental device that induces viewers' "editing memory" when worn.。

[ITEM DETAIL]

SECRET PASSION TEE

■SILHOUETTE:Prime-Over
The size is synonymous with MAISON SPECIAL.
A distinctive oversized silhouette consisting of drop shoulders with very large body width and arms and a drop shoulder with a tightly dropped shoulder.
The elegantness of the item itself creates an adult oversized silhouette that doesn't look unsophisticated even when oversized.

[Hypnose Association]
Hypnose Association is a creative group that pursues innovation and originality.
It is affiliated with multiple graphic designers, apparel designers and pattern makers with diverse experience in global sportswear brands and domestic brands that decorate the runway.
We combine the techniques and sensibilities cultivated in each field to create unique creations.

・Graphic
We have multiple graphic designers with extensive experience in domestic and international sportswear brands and domestic brands.
We create designs that capture the latest trends while also creating a visually powerful design.
Using a wide range of technologies, from cutting-edge digital technology to analog manual work, we expand our creative possibilities with a variety of approaches.

・Design
We have apparel designers with a wide range of experience, from runways to lifestyles.
It has excellent balance, has a unique commitment to unique cutting and silhouette, and is good at designs that go on an ageless basis.
He has extensive knowledge of fabric processing and production, and pays attention to detail in the material selection and production process, and proposes items that combine functionality and beauty.

[L.GRY] Model height: 184cm/Wearing size: 2

Material: 100% cotton
Product number: 11251411232