Hypnose Association for MAISON SPECIAL

[Hypnose Association for MAISON SPECIAL]
This collaboration is with the Hypnose Association, which uses innovative design and reliable technical capabilities to create new value through the power of visual expression.

[SEASON CONCEPT]

Hypnose Association 25SS
Theme: “UNREAL FITS”

Pastes possible memories into an impossible body.

This season, what we have reconstructed is not the form of a "t-shirt," but the fantasies and faiths that have been imprinted in it.

90's HIPHOP T-shirts, unfamiliar college logos, manufacturers you've never seen before, fictional bands.
The illusions of vintage T-shirts that are not part of the world and are not made for anyone, likely to be discovered deep in urban thrift shops and auctions.
We transfer these into a body that has been transformed into a completely foreign form, inspired by the structure of sportswear.
Cutting that doesn't exist.

Switching for unknown purpose.

A balance between excessive or lacking in the body.
That unnaturalness sets the experience of wearing a "non-real culture." This is "believedTIt is the collapse and reconstruction of the shirt, and a fun approach to "wearing something spoofing culture" rather than "wearing culture."
It's like a memory, not a record.
Although it is brand new, it has a presence that has soaked into some time.
"UNREAL FITS"teeth,TIt is a fictional archival art using the format called a shirt, and by wearing it, it can be used to make the viewer's“Editing memory”It is an experimental device that induces